Buzz Technologies, which refers to itself as the prime competitor to Baidu, Sina and Google in China, is set to launch an Expedia powered travel portal across Asia with a focus on the 120,000 PC’s Buzz www.12buzz.com sits on in China’s Internet Cafes.
Accepting that CTrip dominates China’s online travel market Buzz aims to have over 300,000 PC’s hardwired to its site this year. It states ‘and will certainly impact on the growing China travel market.’
If we were talking about Wales then 300,000 PCs would be total control. But this is not Wales and the number, though significant, is nowhere near domination.
We are told: ‘Buzz’s Online marketing has already replaced Google as Thailand’s premier online ad supplier and now has its eyes firmly set on China.’ (Perhaps. But the writer has just spent three weeks in Thailand using the Thai Internet, searching for information and sorting out his travel bookings. Buzz did not enter into the picture. Not once. That is a very small sample but it might be indicative.)
Buzz will release the service in China not only on 12buzz.com but also on www.yourtravelagents.com and www.airtravelltd.com .
Expedia is an online travel company, which lets travelers do booking. Again, as the writer’s son worked for the company for many years, he is able to agree with the statement that it has created a global travel marketplace used by a range of leisure and corporate travelers.
Buzz states that Expedia makes available, on a package basis, travel products and services provided by airlines, lodging properties, car rental companies, destination service providers, cruise lines and other travel product and service companies.
True again. But it works almost exclusively through credit cards.
Which is not the way, at the moment, it works in China, where, as yet, credit cards are not a major part of the scene. Yes, Expedia is big but it is not designed for the travel market in China as it stands today. CTrip is designed for the China market which is why it has such a dominant position.
Source: PR Inside
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author Gareth Powell, source www.chinaeconomicreview.com