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According to the Nielsen China Outbound Travel Monitor report Chinese travelers spend $2,597 to $3,506 on overseas trips, with the amount varying by region. That is serious money.

According to Neilsen, for those who hail from southern China, the average expenditure is at the bottom of the range, and only 10% opt for five-star hotels, compared with a national average of 12%.

But they travel more frequently than residents of other regions, averaging almost three trips a year, according to the survey that covered Beijing, Shanghai, Guangzhou and 23 other cities.

People from other parts of China travel less often but are willing to spend more when they do.

Travelers from north China (including Beijing) spend the most, with an average of $3,506 per trip. More than 20% of travelers from eastern China (including Shanghai) choose five-star hotels.

Grace Pan, head of travel and leisure research at Nielsen said, ‘With the rapid growth of the Chinese economy, the China outbound travel market is expanding.’
Source: China View

author Gareth Powell, source www.chinaeconomicreview.com

More Chinese tourists are expected to travel to overseas destinations such as Hong Kong with the appreciation of the RMB against the US dollar. For Chinese travelers, it means stronger purchasing power in the United States and other countries and regions that use US dollars or peg their currencies to it.

Since Chinese tour groups are still unable to organize trips to the US, it is destinations such as Hong Kong, with its currency pegged to the US dollar, that attract tourists from the Chinese mainland.

Guo Guang, manager with ctrip.com, an online travel service, said, ‘More people have called to inquire about our Hong Kong tour packages than usual.’

So far, the number of customers who purchased Hong Kong tour products from ctrip.com has increased by 70% year-on-year.

But outbound travel is not being seriously driven by the rise and rise of the renminbi. Dun Jidong, marketing director of the China Travel Service’s overseas tourism department, said, ‘The current yuan appreciation can only serve as an auxiliary factor to the booming outbound tourism market. If it is to prompt much more people to travel overseas, the appreciation has to be so significant that it leads to a huge drop in the price of outbound tour products.’
Source: China Daily

author Gareth Powell, source www.chinaeconomicreview.com