Four Points by Sheraton will open four new hotels in China this year.
These will be Four Points by Sheraton Changshu; Four Points by Sheraton Hangzhou, Binjiang; Four Points by Sheraton Beijing, Haidian and Four Points by Sheraton Guangzhou, Dongpu.
Miguel Ko, president of Starwood Hotels & Resorts, Asia Pacific, said, ‘Four Points by Sheraton is an ideal product for many markets in Asia Pacific because the brand caters to both mid-scale business and leisure travelers, while meeting the demands of meeting and event planners.’
Business and MICE is a good combination.
He said, ‘The strong demand for moderately priced lodging coupled with the increase in domestic travel in many Asian markets is helping to propel the brand’s growth to a level that is expected to rival that of Starwood’s luxury and upper upscale brands.’
Frits Van Paasschen, president of Starwood Hotels & Resorts Worldwide, is alleged to have said — but it is London to a brick it is from a flack’s fertile imagination — ‘The uncomplicated positioning is unique and assures the Simple Pleasures programming is right on target for Four Points. It also complements the aloft brand’s bold platform, driving solid brand differentiation for Starwood in the select serve market.’
Source: ETBMICE.com
author Gareth Powell, source www.chinaeconomicreview.com
